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Blue screen

So all the techie sites now have leaks, screenshots if you will, of Windows Blue. Windows Blue Screen shots.

If I were a marketing guy, and one of the biggest claims to infamy of my past products was the Blue Screen of Death, would I want to call my new product “Blue”, and know that it was often going to be followed by “screenshots”?

I can't decide if it's meta, or ironic, or embracing and extending, or oblivious. All I know is I keep seeing Windows Blue Screen and my brain fills in the rest.