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Incentives

If I were to do something so illegal as to download it from some site, I wouldn’t have to watch five minutes of unskippable commercials and FBI warnings in order to watch this movie.

I want to watch this movie; I want to pay for it. Why are the movie companies punishing me for trying to give them money, instead of getting it for free? I think of incentives when I train my dogs — what incentives are the movie companies trying to reinforce?